The followers of cricket are very passionate about the game. It is very popular in Commonwealth countries except Canada. I don't know why this is. You would think that the lower mainland had the ideal weather for cricket - plenty of stops for rain delays.
In Canada, Asian Television Network Limited (ATN) is launching a 24-hour cricket channel. Although ATN is for immigrants from the Indian subcontinent, this channel will attract immigrant viewers from Great Britain, Australia, New Zealand, South Africa and the Caribbean, not an insignificant market. Except it seems that ATN is having to work at convincing advertisers that this channel is a good idea. Potential advertisers just need to find a local cricket match to realise what a market there is.
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